Fressko wanted to elevate their brand perception; they wanted to make people see their bottles are objects worth owning, not just carrying. Jack Nimble developed a suite of premium and chic assets. The concept was quiet confidence, the art direction was minimal, playful and chic. Instead of leaning on lifestyle clichés, each asset earns its headline through a specific, provable claim. The bottle doesn’t leak when upside down, so the headline is "100% Spill Proof," shot mid-drop. The return rate is 0.08%, so the headline is the number itself, no adjective required.

I led design execution and post-production for the static campaign, directing the grade, retouching and building a design system that translated across Meta, TikTok, and Google. Once these designs were approved, a separate motion team animated them for the campaign's video formats.