Samsung
Paid Social Campaign
Paid Social Campaign
Client
Samsung
SERVICES
Sydney
Year
2026
CREDITS
Creative Director - Taylor Thornton
Senior Designer - Jemma Knight
Animator - Sarah Wong
Senior Post Producer - Kirstin Lees
To celebrate the Football World Cup in 2026, Samsung wanted to prove the Micro RGB TV is the essential World Cup companion. We released a series of football-coded videos, designed specifically for die-hard fans, because the difference is in the details.
The art direction required a gritty, cinematic execution. I designed a premium visual system that magnified the micro-details of football, employing a hybrid workflow of curated cinematic imagery and meticulous generative AI crafting to subtly embed World Cup team details into the textures. The final visuals celebrate the extreme sharpness, colour and clarity of the Micro RGB display. To complement this concept, I developed a cryptic typography treatment, integrating Samsung’s core brand font with a pixelated typeface. These executions were brought dynamically to life through motion design.
To celebrate the Football World Cup in 2026, Samsung wanted to prove the Micro RGB TV is the essential World Cup companion. We released a series of football-coded videos, designed specifically for die-hard fans, because the difference is in the details.
The art direction required a gritty, cinematic execution. I designed a premium visual system that magnified the micro-details of football, employing a hybrid workflow of curated cinematic imagery and meticulous generative AI crafting to subtly embed World Cup team details into the textures. The final visuals celebrate the extreme sharpness, colour and clarity of the Micro RGB display. To complement this concept, I developed a cryptic typography treatment, integrating Samsung’s core brand font with a pixelated typeface. These executions were brought dynamically to life through motion design.
To celebrate the Football World Cup in 2026, Samsung wanted to prove the Micro RGB TV is the essential World Cup companion. We released a series of football-coded videos, designed specifically for die-hard fans, because the difference is in the details.
The art direction required a gritty, cinematic execution. I designed a premium visual system that magnified the micro-details of football, employing a hybrid workflow of curated cinematic imagery and meticulous generative AI crafting to subtly embed World Cup team details into the textures. The final visuals celebrate the extreme sharpness, colour and clarity of the Micro RGB display. To complement this concept, I developed a cryptic typography treatment, integrating Samsung’s core brand font with a pixelated typeface. These executions were brought dynamically to life through motion design.
